Back to projects
Built with Make.comSalesautomation

LeadSYNC AI

From form submission to personalized reply in under 10 seconds

B

Built by Burhan Aslam

Automation Specialist

The Problem

Most businesses handle inbound leads manually — reading messages, writing replies, adding contacts to CRMs, notifying the team. This takes hours. During that window, the lead goes cold. LeadSYNC AI eliminates every manual step in that process.

How It Works

1

Webhook Trigger

Fires instantly the moment a prospect submits a contact form — no polling delay

2

CRM Logging

Lead data is immediately written to Airtable — name, email, company, message

3

AI Scoring

GPT-4o reads the lead details and returns a quality score (1–10) with reasoning

4

Personalized Email

GPT-4o writes a unique reply referencing the lead's industry, company size, and pain point — sent via Gmail

5

Smart Routing

Router splits flow: score 7+ gets an urgent Slack alert, lower scores get a standard notification

6

Error Handling

5 dedicated error handlers — if anything fails, team gets an instant Slack alert in #errors

Key Features

AI Personalization

Every lead gets a unique email written by GPT-4o — not a template. It references their specific industry and pain point.

Intelligent Lead Scoring

Each lead is scored 1–10 with written reasoning. High-value leads are flagged for immediate follow-up.

Conditional Routing

Business logic inside automation — high and low priority leads are handled differently, automatically.

Error Handling on Every Module

5 error handlers protect the workflow. No lead is ever silently lost.

Real-Time Trigger

Entire pipeline completes within 10 seconds of form submission. Works 24/7.

Results & Impact

  • Lead response time reduced from hours to under 10 seconds
  • 100% of leads receive a personalized reply — even outside business hours
  • Sales team notified instantly with a scored, pre-analysed lead summary
  • CRM updated automatically — zero manual data entry
  • Workflow runs 24/7 with no human intervention

Time & Money Saved

Time Saved

3–4 hours per day on lead handling

Value Generated

Replaces a full-time SDR for early-stage teams

Tech Stack

Make.com

Visual workflow engine

OpenAI GPT-4o

Lead scoring and email personalization

Airtable

CRM and lead database

Gmail

Sending personalized replies

Slack

Team alerts and error notifications

Webhooks

Real-time form submission trigger

skillIT

Want this built for your business?

We build custom automation systems for companies across Pakistan and beyond. Tell us what's costing you time — we'll build the system that fixes it.

Get in Touch →